Goods sold under a label are subject to the same regulatory oversight as those sold under a national brand. Consumer demand for these brands may be linked to individual characteristics such as demographics and socio-economic variables.  According to data from Grand View Research, the global legal cannabis market is expected to be worth $66.3 billion by 2025. In this market, value-added products, such as extracts, are among the fastest growing categories. The global market for cannabis extract was $5.3 billion in 2018 and Grand View Research expects it to grow by 2025, with an annual growth rate of 22.1%. As a result, more cannabis companies are focusing on cannabis products extracted, either through the establishment of their own extraction infrastructure or through the outsourcing of white label services. In a sector as new as cannabis, companies are constantly able to try new and innovative products. However, not all products are captured by consumers. The white label allows companies to take a chance to find new and experimental categories of cannabis-based products, with the possibility of making spontaneous changes without radically changing their functioning. Richelieu Foods is a private label company that manufactures frozen pizzas, salad dressings, marinades and spices for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam`s Club Hannaford Brothers Co. BJ`s Wholesale Club (Earth`s Pride Marke) and Shaw`s Supermarets (Culinary Circle Brand).
 McBride plc is a private label household and personal care provider based in Europe. A Study by the Food Marketing Institute showed that store brands account for an average of 14.5 percent of the store`s sales, with some stores estimating that they will soon reach up to 20% of total sales.  Store Branding is a mature industry; As a result, some store brands have been able to position themselves as high-end brands. Sometimes Store brand products mimic the shape, packaging and labelling of national brands; For example, « Dr. Thunder » and « Mountain Lightning » are the brand equivalents of Dr Pepper and Mountain Dew. Enterprise services such as white labelling and toll processing allow cannabis companies to offer a wider range of cannabis-based products without having to develop the means necessary for their own manufacture. This offers a valuable alternative to vertical integration while reducing barriers to innovation. Through white labelling strategies, cannabis companies have the potential to create new revenue streams while limiting operating costs. Growing market share and a growing variety of consumer products with private label products are now a global phenomenon.